Who Are We?
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Tara Sotoudeh BScH
PRESIDENT / SCIENTIST
Nature has always been my guide and inspiration. In every product I design, I am guided by the principle that nature holds the key to unlocking the full potential of health and wellness. Through meticulous research, creative ideation, and collaborative partnerships, I bring to life solutions that seamlessly blend the wisdom of the natural world with cutting-edge science. My profound compassion for animals and a burning desire to make a tangible difference in their lives led me to explore innovative ways to enhance their well-being. My mission goes beyond developing products; it's about creating a positive impact on the lives of pets and the people who care for them. I believe that by enhancing the well-being of animals, we contribute to healthier, happier, and more fulfilling relationships between pets and their owners. With every product that bears my name, I strive to strengthen the bond between pets and humans and foster a world where compassion, innovation, and nature coexist harmoniously.
With extensive experience in the pet industry, I have successfully guided startups to grow into eight-figure businesses, helping them navigate the complexities of product development, manufacturing, and market entry. From launching innovative concepts to scaling operations, I have consistently led businesses to achieve success through a combination of strategic insight, meticulous planning, and a deep understanding of industry dynamics.